How it works
RightTech isn't an affiliate site. It's a curated catalogue, a 10-question quiz, and an AI adviser — designed for UK SME owner-managers who want to spend less time choosing software and more time running their business.
Step 1
No tech jargon. No 50-field forms. Just the things that matter:
Step 2
Every tool in the catalogue is hand-picked and tagged for:
No US-only tools. No affiliate kickbacks.
Step 3
Once you've got a shortlist, an AI adviser reads your answers and writes a personal walk-through plus a 90-day plan.
Behind the scenes
Each tool has tags for industry, size, pain points, comfort and budget. Your answers become a query — and we score every tool from the catalogue, weighted by how strongly each factor mattered.
If two tools tie on fit, the free or cheaper option wins. We never bury free tools beneath paid ones — small businesses don't need that.
Once you've got a shortlist, the AI orders them into a 90-day plan — what to do this week, this month, this quarter — with the total monthly cost shown up front so there are no surprises.
Your answers stay in your browser session. We send only your shortlist + answers to the AI to generate the prose — and we never ask for your email, name, or business details.
Where the impact numbers come from
Every tool card shows an expected impact (e.g. “saves ~3 hrs/week”, “+15% repeat visits”). These are estimates, not guarantees. Here's where they come from:
1. Category benchmarks
For each tool category (accounting, bookings, POS, marketing etc.) we use typical time-savings reported across UK small-business case studies and take the median.
2. Aggregated user-survey data
Where category-wide research publishes aggregated user-survey data (e.g. “users save an average of X hours/week”), we cite that range directly rather than pointing at a single vendor.
3. Independent UK SME benchmarks
For broader claims (e.g. “MTD compliance”), we reference HMRC guidance and FSB research — sources every UK small business can verify.
⚠️ The honest caveat
These are medians, not promises. A two-person plumbing firm saving “3 hours a week” on invoicing might save 5 — or 1. Always start with a free trial.
A note on tool names
RightTech is a working portfolio project, not a live commercial recommender. To keep it honest — and to avoid implying endorsement of, or comparison with, any real vendor — the catalogue uses fictional tool names that stand in for real categories of UK SME software.
Each fictional tool maps cleanly to a real product category — accounting, payroll, bookings, POS, marketing and so on — and is tagged for the same real-world variables (UK availability, price tier, tech-comfort, business size, industry fit) that you'd use to choose between real options.
The matching engine, the 90-day plan, and the AI walk-through all behave exactly as a real version would. Swap the catalogue for a real one and the rest of the site keeps working unchanged.
Honest disclaimers
This is a portfolio project.
Built by Sam Mortimer as a working demonstration of what a useful, honest SME-tech site could look like. It is not a registered business or a regulated adviser.
Tool names in the catalogue are fictional.
Each one stands in for a real category of UK SME software. The matching, the 90-day plan, and the AI walk-through all behave exactly as a real version would.
No affiliate links, no kickbacks.
Every recommendation is based on fit, not commission. If a free option is the right answer, that's the answer.
The AI is a guide, not a guarantee.
It surfaces sensible starting points based on your answers — but every business is different. Always do your own due diligence before committing to a tool.
Why I built this
I'm Sam — I work in customer success at Microsoft, helping enterprise customers get value out of complex tech. The further I've gone in that world, the more I've noticed how much harder it is at the other end: the small UK business owner trying to work out which accounting tool to use, with 30 review sites all telling them something different.
RightTech is the site I wished existed for my friends running cafés, plumbing firms and online shops. Plain English. UK-first. Free options surfaced. No affiliate noise.
It's also a working portfolio piece — a chance to put a Next.js front-end, an Azure-hosted AI adviser, and real product judgement together in one place.
One promise:if RightTech ever goes away, the recommendations don't. The catalogue is open, the methodology is documented, and you can save your shortlist as a PDF any time.
If you're a recruiter, hiring manager or fellow tinkerer — I'd love to chat.